Honey Birdette has launched its latest campaign 'Not Your Valentine' with a bang.
The campaign encourages women to "forget flowers, ditch the diamonds and decline that invitation to a candlelit dinner this Valentine’s Day."
Aimed at empowering women's sexuality, the campaign activated with a flash mob across Sydney on February 13.
The flash mob included women on Harley Davidson's riding through the Sydney CBD in lingerie and leather jackets.
The aim was to sending a message that single women could enjoy Valentine's Day too.
The female riders began from York Street before making their way down Druitt Street, Clarence Street, King Street, Elizabeth Street, Pitt Street to George Street.
Honey Birdette shared live content via its Facebook account and Instagram stories.
Facebook: https://facebook.com/HoneyBirdetteBoutiques
Instagram: https://www.instagram.com/honeybirdette