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It is one of Australia's most prolific high street brands - and it is undergoing a complete overhaul.

Cooper St will relaunch next month with a national integrated campaign involving new brand logos, an updated website and social media platform.

The overhaul also includes a complete rebrand of collections and marketing elements.

The brand commenced a public relations campaign in July, shooting with Pierre Toussaint and local talent Alexandra Agoston to showcase the October and November collections.



The new Cooper St team includes general manager Angela Backshell, who worked in the Young Fashion Buying Office at David Jones.

Designer Jasmine Le has revisioned the collections, having had success with helping launch Stylestalker and C + M into the market.

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