Following an industrious year of brand partnerships, P.E Nation has landed the ultimate deal.
It has been announced as the latest global designer collaboration at H&M, the first Australian brand to join the start-studded alumni.
Previous collaborations have included Alexander Wang, Lanvin, Balmain, Marni, Versace and Jimmy Choo.
The P.E Nation x H&M collection will feature apparel, swimwear, undergarments and accessories, designed in collaboration with the H&M in-house team.
It will be available in stores worldwide as well as on hm.com from March 5.
Staple items include leggings, bicycle shorts, skirts, t-shirts, swimwear, sports socks and bum bags.
In line with the brand’s growing sustainability push, the range also features organic cotton and recycled polyester.
Large logos and tie-dye are set against contrast elastic waistbands, straps, colour-blocking and zip details.
Colours range from black, white, grey marl, sand, mint green, neon pink and pops of bright orange.
In a joint statement, co-founders Pip Edwards and Claire Tregoning said the range is aimed at modern women.
“With the H&M collaboration, we want women all over the world to live a more confident, vibrant, fashionable life whilst juggling her fast-paced urban existence.
“The collection can be worn all day, every day, whilst being flexible, functional and style-led. All the pieces work so well together – it’s very easy to mix and match.”
H&M head of design Maria Östblom praised the brand.
“It’s been a lot of fun collaborating with P.E Nation – the teamwork and energy between them and our designers was great!
“Pip and Claire know first-hand about the need for activewear in all aspects of daily life as female entrepreneurs and cofounders of such a dynamic lifestyle brand. They are fantastic role models and super inspiring themselves.
“For the collaboration, pieces such as colour-blocked leggings, tie-dye t-shirts and the pleated skirt really emphasise the super stylish and striking performance wear distinctive to P.E Nation. We’re all pleased that there are more sustainable materials included in the collection, too.”
Catch the full interviews soon!