Glue Store is set to launch its concept retail space 'Curated' this October.
The range will aim to showcase an edited selection of Australian and international designers including Bec & Bridge, Cameo, Kirrily Johnston x CS Edit, Oskar, Talulah, Zoe Karssen, J Brand Paige Denim.
The retailer has enlisted the skills of renowned fashion blogger Zanita Whittington to shoot and style its debut campaign, a move that Glue Store head of marketing Lauren Meiklejohn believes will launch the concept with a bang.
“Zanita was the perfect alignment for ‘Curated’ as she exudes who the ‘Curated’ woman is – full of character, spirit and lots of fun with a fresh and relaxed yet distinctive approach to how she dresses.
“We’re a huge fan of her photography work and knew that Zanita would be able to capture the essence of this campaign perfectly.
"We were drawn to her ability to capture people, garments, and really speak to the audience we are targeting with this new retail concept.”
'Curated' will launch in Glue Stores at Bondi Junction and Melbourne Emporium on October 9, followed by Highpoint, Central Park, Chatswood, Doncaster, Miranda and its online store which will offer a selection of the range.