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How does Gen Z - who will yield the most spending power of any consumer in just a few years - compare to millenials? WGSN breaks it down. Get your daily dose of WGSN strategic content here.

Gen Z is ushering in a population tsunami with current estimates at 2 billion globally.

Already responsible for spending $44BN from allowance money a year, as these young consumers grow up and get jobs, they will have an unprecedented influence on spending and shopping trends.

Are you ready?

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