Here's your first look at a pop-up venture from Country Road, in line with its Australian Open partnership.
The brand will continue as the Official Lifestyle Fashion Partner for the event, marking its second year running.
For an in-depth look at the production process, pick up Ragtrader's Jan/Feb edition.
The pop- up will offer unisex adults and kid’s styles.
Country Road’s personalisation service will also be available across accessories including CR totes, shoppers, caps and visors.
The popular service has been expanded to country flags as well as names and initials.
Country Road MD Elle Roseby said the venture is a natural partnership.
“As the Official Lifestyle Fashion Partner, we are proud to expand our support beyond uniforms to exclusive merchandise and a reinvigorated retail experience.
"Country Road’s retail presence will include our popular personalisation service.
"During this year’s tournament 95% of all accessories sold were personalised and we are thrilled to be adding country flags to get tennis goers excited for 2019."
In addition, the two partners have collaborated on an exclusive co-brand collection.
The collection includes easy-to-wear fan favourites such as t-shirts, sweats, tote bags and caps in pastel colour ways.
The range will be available at AO Fan Shops around Melbourne Park during the tournament, or via the Australian Open shop at www.australianopenshop.com.
Australian Open Tournament director Craig Tiley said the new co-brand collaboration builds on the already successful partnership.
"It's the first time the Australian Open has designed a co-branded fashion range and we couldn't be happier with the final result,” he said
"We have worked closely with Country Road to develop the range, which is on-trend as the tournament approaches. It's the second year the iconic Australian brand has been the tournament's Official Lifestyle Fashion Partner and this new range just builds on that relationship."
The partnership also involves Country Road designing and providing uniforms for on-court officials including Chair and Line umpires, along with operations staff, the player services team, drivers, medical staff, Tennis Australia staff and management.