Research from the National Retail Association (NRA) suggests that consumers are willing to shell out more for Mother's Day each year than Father's Day.
According to the NRA, the average Australian spends $70.40 on gift purchases for mothers, whilst fathers receive $20 less at $51.60.
Despite the comparison, NRA CEO Trevor Evans said that Father's Day is gaining traction and has started to equal big bucks for retail revenue per year.
“In the lead-up to Father’s Day in 2014, we saw an increase in sales by 3.01 per cent.
“That’s $21.7 million more than 2013 sales.
“And over the past two years, national sales have grown by $52.3 million, from $701.1 million in 2012 to $753.4 million in 2014.
“Sales are set to soar even higher this year. We’re predicting a growth of more than 2.1 per cent will occur this Father’s Day, which would mean a national sales increase of $15.8 million.”
The most popular purchases ahead of the day include tools, hardware and electronic devices accounting for 20.5 per cent of expenditure, personal care items at 12.7 per cent, followed by footwear and clothing as a burgeoning category.