What do Dion Lee, Carla Zampatti and Giuliana Rancic have in common?
All three names feature in Westfield's spring/summer 2014 campaign #MostHunted.
The campaign centres around the concept of a fashion hunt and tips its hat to both in-centre and online shopping options.
The integrated campaign spans several platforms and activations including:
Giuliana and Bill Rancic tour of Westfield centres
Westfield Style Ambassador Giuliana Rancic, together with husband Bill Rancic, will make public appearances at Westfield shopping centres in Sydney, Melbourne, Brisbane, Adelaide and Perth from late September.
Fashion video
The one-minute fashion video sees 12 fashion 'influencers' dancing to Duran Duran’s 1980’s pop anthem Hungry Like the Wolf. The video showcases fashion from Zimmermann, Christian Louboutin, Chanel, Gucci, Jimmy Choo, Prada, Tiffany & Co., Sass & Bide, Marcs, Harrolds, Calvin Klein, Witchery, Wittner, Carla Zampatti, General Pants, Cue, Jimmy Choo, Zara, Saba and more. The video can be viewed on www.westfield.com.au/mosthunted
Custom publishing
In partnership with Bauer Media, Westfield publishes three fashion guides with a national annual circulation of approximately 1 million. The Spring/Summer editions feature editorial spreads styled by Michelle Jank and shot by Georges Antoni and are available in Westfield centres.
In-centre experiential
A series of public and VIP events will be held in Westfield centres including: A Most Hunted VIP party co-hosted by Westfield Sydney together with Dan Single, Zac and Jordan Stenmark to celebrate Vogue Fashion's Night Out on September 4. Fashion Saturday, a day of special retailer offers and entertainment, will be held at all Westfield centres on September 13.