• NEXT: Fashion giant strikes partnership with Ezibuy.
    NEXT: Fashion giant strikes partnership with Ezibuy.

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The High Street has continued its march into Australia, with Next set to be available to Ezibuy consumers under a new "drop ship" arrangement.

Next children's, men's and women's fashions will be available on the multi-channel platform from next month, along with a range of footwear and accessories.

The agreement will see Ezibuy offer selected products through both its online and catalogue business, with stock delivered directly from Next in the United Kingdom.

Ezibuy chief executive Simon West said Next will be the first of a number of international brands to have this "drop ship" arrangement.

"It provides us with many opportunities for further growth and we are actively looking for other similar partnerships.

"Drop ship arrangements have the advantage of reducing the amount of stock we need to keep on hand, while enabling customers to get the latest international fashions in less than a week."

West expects 10 per cent of existing Ezibuy customers to order from the Next range, in addition to new customers attracted to the offering.

Ezibuy is among the largest fashion and home decor multi-channel retailers in Australasia, with distribution regularly exceeding 20,000 items per day to more than 1.5 million customers.

Its agreement comes on the back of recent moves into Australia by Zara, Topshop and River Island.

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