• Declic: On expansion trail.
    Declic: On expansion trail.

A Melbourne-based menswear label has secured strong backing from one of the country's largest retailers as it prepares to expand.

Declic, which launched in 1986 as a wholesaler, has since grown to 10 stand-alone stores, across Sydney, Melbourne and Adelaide, and is currently available in two Myer stores in Sydney and Melbourne.

However, due to strong market demand, Declic designer and owner Gilles Du Puy has now revealed that the brand will launch into eight more Myer stores around Australia next month.

The eight additional stores – Brisbane, Perth, Garden City WA, Bondi, Chatswood, Chadstone, High Point, Adelaide – will see Declic offered through a dedicated concept space, with the first delivery to the new Myer stores due by the first week of August.

Du Puy also said the rollout to additional Myer stores is just the beginning for the brand and is part of a larger expansion strategy.

“Our plan for the brand in Australia overall is to increase our existing online offer, carefully expand our store network and strengthen our retail expertise,” he said.

“We see good potential for opening new stores in places where we are not represented like New Zealand and Brisbane. We also always keep an eye out for possible relocation of some of the existing stores as markets and where people want to shop are constantly changing.”

In addition, Du Puy said Declic will also be launching a high end small leather goods collection in time for Father’s Day, followed by a capsule range of suits for spring carnival time.

“As we are operating in a niche market, we work hard to set ourselves apart from the competition,” he said.

“We have worked with passion and great commitment on developing and marketing quirky, high quality and contemporary apparel and accessories and we intend to keep sharpening the positioning of Declic as a premium and 'affordable' luxury brand.”

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