A British clothing giant with £260 million in annual sales is ramping up its digital offer, fresh from its Australian launch.
Boden launched a dedicated e-commerce portal for the Australian market in September.
The brand has launched a digital catalogue to service customers globally.
Traditional catalogues remain an integral part of the Boden brand, with the digital version set to offer additional benefits.
It uses the latest e-commerce capabilities to create a mobile shopping experience across tablets, desktop and mobile.
It allows customers to navigate by preference, showcases clothes in editorial shoots, offers styling tips, shopping functions and wish lists.
The localised platform, www.bodenclothing.com.au, features a full selection of men's, women's, children's and baby products.
Boden offers pricing in local currency and guarantees delivery in three to five days.
Boden has sales of over £260 million (AU$463 million) and ships over 100,000 products a week from warehouses in Leicester and Pittston.
Boden launched as a mail order company in 1991 and opened its first online store in 1999.
Online sales now represent 90 per cent of all orders for the business.
Boden designs all products and prints in its North Acton headquarters in London.