British multinational luxury jewellery brand Graff Diamonds has announced it will launch its first Australian store.
Scheduled to open in early 2016 it will open its doors at the luxury retail space in the Crown Melbourne.
The store will aim to offer consumers its range of diamonds and gemstones with a strong focus on craftsmanship and customer care.
Graff Diamonds CEO Francois Graff believes its inception into the Australian market flags a milestone for the brand.
“The House of Graff is synonymous with excellence.
“Our clients know that when they come to us they are receiving the best in the world in terms of the quality of diamonds and gemstones, craftsmanship and client care.
“Over the course of the past 15 years we have cemented our foothold in Europe, the Middle East, Asia and North America.
“Our store portfolio incorporates 55 locations in the most pre-eminent luxury shopping destinations around the world.
“I am delighted that this now includes Melbourne.”
The store is set to feature the brand's signature design features including a bronze façade showcasing layers of the Graff icon motif, a bohemia crystal chandelier, hand-blown crystal balls and velvet upholstery.
At this stage no exact date has been set for the opening.