Deus Ex Machina celebrated the arrival of internationally renowned denim brand Denham with a star-studded launch at its Camperdown store.
VIP guests included hotelier Justin Hemmes and girlfriend Kate Fowler, NSW Waratah Adam Ashley-Cooper, Sydney Roosters players, Jake Friend and Aiden Guerra, MTV VJ Krit, Sydney Socialites, Benji Condie and Simon Hancock and Models, Erin Holland, Tegan Martin and Amber Greasley.
Event highlights included a range of interactive activations including a live art installation created by Saxon Shing, a bespoke denim bar offering distressing and complimentary alternations, plus screen-printing of bespoke Denham x Deus bandanas and dual branded caps.
Guests were entertained by Rockabilly musician, Pat Capocci, whilst viewing Denham's archive collection from Amsterdam and taking in the atmosphere.
Monster Rolls and The NightHawk diner were stationed out front for guests to enjoy a choice of fries, chicken with spicy chili sauce and homemade slaw and pulled pork baguettes, arancini balls, classic cheeseburgers and mac & cheese.
Drinks on offer included VOSS still and sparkling water, Young Henrys beer, SKYY Vodka with soda, fresh mint & lime, Buderim ginger beer and for the ladies, Sofi Spritz a blood orange, white wine spritzer with a Mediterranean twist.