Womenswear retailer Decjuba has launched a childrenswear line, Decjuba Kids.

The retail chain, headed up by Cotton On co-founder Tania Austin, will give Decjuba Kids its own retail identity.

The brand will operate out of its own stand-alone stores, with sites opening in Armadale (VIC) and Balmain (NSW) in the last week of August.

The full range will be available online and ship internationally.

It follows on from the launch of D-Luxe Basics by Decjuba, released to market last year.

Decjuba Kids is aimed at girls aged 6 to 14 years, with styles including drop crotch pants, spot tees and denim jackets.

The global childrenswear market is valued at $156.8 billion.

Decjuba currently operates over 60 stores, with plans to grow this number to 80 by December.

comments powered by Disqus