Australian fashion label Decjuba has announced the launch of its new website.

The site now has a new, enhanced, mobile focus, which has been driven by growing online consumer demand.

New functions, alongside social media integration and stronger design features, allows for a seamless experience between online and retail shopping.

Decjuba eCommerce and digital manager Maurita Barber said the site had been developed in-line with consumer demand, as the redevelopment marks the first project in an ongoing digital transformation.

"We've listened to what's important to our customers and have kept their feedback at the heart of the site's development."

The site also includes an interactive store locater, shop the look capabilities, improved product and category filtering and enhanced SEO.

Owner Tania Austin said the streamlined site was all about a smoother shopping experience for consumers.

"We're driven by our desire to deliver amazing customer experiences. The new site's improved features are all about making it easier for the customer. I'm all about less clicks."

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