Best & Less stores around the country have transformed into DC Comics Super Hero HQs.
The activation marks the launch of an all-new range of apparel for women, men and children.
This includes Batman, Superman and Batgirl garments across tees, sleepwear, onesies, socks and hosiery.
The limited edition range has been created in partnership with Warner Bros. Consumer Products Australia.
In-store activations will include giveaways and the chance to win a DC Comics Super Hero party at home.
There will also be downloadable colouring-in sheets and activities available on the Best & Less website to mark the occasion.
The DC Comics Super Hero HQ range is priced from $4 to $45.