David Jones is set to welcome Italian-designed eyewear brand Bolon Eyewear into the fold, with its sunglasses range being launched in store this month.
The brand was officially launched in Australia last year and has been on a mission to make its presence known within the local market.
Bolon Eyewear BDM Emilie Compagnon said the new deal is a boom for the brand.
“David Jones was top of our list of department stores.
“We see it as a perfect brand fit and key to Bolon Eyewear’s national expansion.”
The launch will begin with a range of sunglasses online and in seven David Jones stores. Prices retail from $189 to $209.
Anne Hathaway and Hailey Baldwin are both global ambassadors for the eyewear vendor.