Australian menswear brand, InStitchu, has opened a showroom in Sydney's flagship, Market st, David Jones store.
Designed by interior designers, Laguna & Co, the showroom marks the first time the brand has had presence within the David Jones network, but is the 10th showroom for the business across Australia and the US.
Merging a department store retail experience with the personalisation and technological suiting techniques of InStitchu, co-founder, Robin McGowan, said that the showroom experience complements the InStichu brand.
"Since we opened our first showroom at 350 George Street, Sydney we have found that this physical element has really completed the InStitchu experience—an experience that we are now renowned for.
"This unique partnership with David Jones is an opportunity for both businesses to combine the classic ease of department store retail with the contemporary pleasure of our tech-based, old-world tailoring experience."
The showroom has been equipped to service individual, wedding and group bookings, where customers are able to look through the fabric options and be measured and guided on the design of their suit by expert stylists.
Co-founder of InStitchu, James Wakefield, said that having presence in David Jones will help the brand showcase its custom, tailored suits to a wide range of consumers.
"It’s a real honour to be a part of the wider David Jones family and to have the opportunity to display our custom, tailored suits to thousands of shoppers every single day.
"The bigger opportunity, however, will be to show these shoppers how easy, enjoyable and affordable finding a perfectly fitted suit and completely custom suit can be.
"Customers who have previously enjoyed shopping at David Jones can now see and feel our garments first-hand at David Jones before then designing, customising and being fitted for their own in a quick, easy and affordable way with our stylists' expert advice."
David Jones general manager of menswear and childrenswear, Chris Wilson, said that the InStitchu showroom provides customers with a new type of shopping experience.
"InStitchu marks the arrival of a new type of retail experience, one where the customer joins the design journey of their garment.
"We’re thrilled to welcome InStitchu to our menswear designer offering at David Jones and know our customers will be inspired by the revolutionary made-to-measure service."