As reported by The Australian Financial Review, department store David Jones has acquired the exclusive rights to Sportscraft, removing the brand from its competitor Myer.
Sportscraft will join sister APG&Co brands Saba and Jag in the store after APG&Co removed the brands from Myer earlier this year.
APG&Co chairman Peter Halkett said that the move made strategic sense.
"Sportscraft is an iconic and loved Australian brand and we are excited to partner with David Jones exclusively.
"There is a strong strategic alignment with David Jones and Sportscraft now joins both Saba and Jag, which are already exclusive to David Jones," he said.
The move comes after David Jones reported a full year profit fall of 42% and signalled that store closures and investment into brands to improve the productivity of the portfolio was of high importance.
In its financial report Woolworths Holdings CEO Ian Moir said that the retailer was focusing on bringing in brands that provide sustainable long-term value to the business.
"Our businesses are well-positioned to see through the significant economic and structural challenges retailers are facing.
"We are focused on building future-fit, customer-focused businesses with strong portfolios of brands that deliver long term value," he said at the time.
Sportscraft will join David Jones from February 2020.