David Jones has launched South African label RE: Denim into the Australian market with a bang.
It hosted an underground gig at Sydney's iconic St James train station on Saturday night.
US model Erin Wasson hosted the event with local band The Delta Riggs performing to a crowd of media and VIPs on the train platform.
Sydney Brewery also created an exclusive RE: Authentic Ale for guests on the night.
RE: Denim landed in David Jones in late delay offering consumers a range of pieces such as white flared jeans, relaxed boyfriend cuts, denim shorts, cropped skinny jeans and basics including graphic tees, long line shorts and V-neck tops.
The label's price points range from $19.95-119.95.