David Jones has officially opened its first international store in Wellington, New Zealand
The opening marks a significant milestone in the department store’s 178-year history.
Last night, more than 150 VIPs joined New Zealand Prime Minister John Key at an exclusive event to celebrate the store’s arrival on Wellington’s ‘Golden Mile’, Lambton Quay.
The Prime Minister unveiled a commemorative plaque and addressed the crowd, welcoming David Jones to the country’s thriving capital city.
This morning, David Jones ambassador Jessica Gomes cut the ribbon at the official opening of the premium retailer’s 41st store.
Gomes was joined by David Jones chairman Ian Moir and David Jones CEO John Dixon.
David Jones’ flagship New Zealand store occupies the heritage listed building that previously housed Wellington department store Kirkcaldie & Stains.
Following a AUD$20+ million refurbishment, the new David Jones store features the design concept that debuted at Eastland, Melbourne last year and has featured more recently at its new flagship store at Pacific Fair, Gold Coast.
Upgrades include the addition of escalators, air conditioning and premium fixtures and finishings throughout.
David Jones has expanded its range of New Zealand brands in line with the store opening to ensure local brands are well represented.
New labels include Wellington-born label Twenty-Seven Names, popular women’s fashion labels Karen Walker, Kate Sylvester and Saben, and menswear brand Rodd & Gunn, all making their David Jones debut in Wellington.
It will also offer New Zealand labels that are currently stocked in its Australian stores such as Sabatini and Trelise Cooper.
David Jones Wellington operates over three floors and offers more than 500 brands across fashion, beauty, accessories and home.
The site also includes a premium café, personal shopping services, beauty services by appointment, a gift registry, complimentary Wi-Fi in-store and a parent’s room.