Deborah Bibby has been announced as the new editor-in-chief of David Jones’ new customer magazine and app, due for launch in August 2016.
Bibby has overseen a wide range of publications over the years, both in Australia and the UK, most recently at Bauer Media where she launched and edited Real Living and Homes+ magazines.
After studying fashion and textile design at Sydney College of Arts, she started her career as fashion editor at Cleo before graduating to editor of Dolly.
Bibby then edited teen title Look Now in the UK, before coming back to Australia to become editor-in-chief of Follow Me and FMG magazines.
She set up her own independent publishing house, Box Press, in the 1990s before becoming head of creative development at BTG Studios.
David Jones’ quarterly magazine will be distributed in store and direct mailed to its highest-spending customers, providing a guaranteed circulation of 250,000 copies.
The publication will be augmented by an app for mobile and tablet that will be updated on a weekly basis.