Danish accessories brand Endless Jewelry will land in Australia following a launch into Asia.
It recently presented its collection in front of 300 guests and around 100 media representatives in Taiwan.
The brand's founder Jesper Nielsen believes that landing in Australia will be the next step in reaching global success.
“The opening in Taiwan marked the entrance into our fourth continent.
“Our Taiwanese team arranged a truly amazing event and opening party in the true spirit of Endless Jewelry.
“The buzz in this opening week proves that our designs and brand have a truly global appeal to the modern woman.
“We have been preparing the launch for several months and it was such a great feeling to see it play out.
“Endless Jewelry is completely new to this market, and it will take time to build our brand here.
“By opening with the attendance of basically all media in the region - as well as some of the main celebrities - we have already come a long way.
I anticipate we will reach USD $5 million in sales the first year, which will be a good start of our Asian business.”
Endless Jewelry is set to start delivering stock to Australia next month, adding to its 3,500 stockists around the world.