Australian bag brand Crumpler has launched its first collaboration with the Australian Open.
It includes a courtside shoppable space and limited-edition bag range.
The launch has been led by Crumpler CEO Adam Wilkinson.
“We're proud to have a brand in Crumpler that is recognised by Australians for our ongoing support of local sport and communities.
“For us to be associated with the phenomenal tennis athletes and a world-class national organisation like Tennis Australia, at a globally recognised event like the Australian Open, is very special and an honour for Crumpler.”
The shoppable space replicates Crumpler's latest store fixture suite used at its most recent concept store in Jem, Singapore.
This is the first iteration of the new store concept as seen by Australian customers.
The limited-edition Crumpler x Australian Open collaboration features the brands signature designs and functionality.
It includes backpacks, cross body bags, messengers and totes.
Price points range from $49 to $249.
The collaboration will be available onsite at Garden Square from January 14-27, 2019 as well as in all Australian Open stores.
A limited quantity will also be available through Crumpler stores and online.