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Country Road digital guru Paul Conti and influencer Steph Claire Smith are part of a power lineup.

Conti and Smith, who has 1.3 million Instagram followers, will be among the speaker lineup at Ragtrader Live: Fashion Decoded.

The Melbourne half-day conference will also feature a special presentation from Instagram fashion heavyweight Eva Chen.

PAS Group head of digital Anna Samkova will join the trio in discussing ways to grow eCommerce sales, boost social media followers and drive engagement.

Country Road already boasts an x18 return on ad spend from Instagram, while Chen has been recognised a leader shaping the global fashion industry.

To register for the event, staged at the Arts Centre on July 24, head here.

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