Country Road has launched a national campaign which had a 1700 return last year.
The national retailer has launched its Donate To Win campaign, which will run from July 7 to July 20.
The campaign is part of its ongoing Fashion Trade Initiative, which encourages customers to visit their local Red Cross shop.
Customers who donate their pre-loved Country Road clothing, accessories and homewares during the campaign will go into the draw to win one of five $500 Country Road gift card.
The campaign saw 1700 donations made last year, with a goal of attracting 2000 in 2015.
In addition to the draw, customers will also be rewarded with a $10 Fashion Trade voucher for every Country Road item they donate.
The voucher can be redeemed against their next purchase of $50 or more at Country Road.
Country Road has partnered with stylist Kate Gaskin for the duration of the campaign to share style tips.
The series can be found on Country Road’s digital journal LIVE WITH US at www.countryroad.com/livewithus.