Cotton On has launched Cotton On Curve – a collection designed for sizes 16-24.
The range includes denim, dresses, skirts and essentials for everyday wear.
Cotton On Curve creator Bianca Kaoustos said the range took a year to develop.
“We have been developing the range over the last year making sure that every pattern, fabric and technicality of each piece was deliberate.
"The range offers the signature Cotton On trends with a curve girl fit so that she not only feels comfortable but is also on trend."
The collection will be available to shop from The Iconic.
The Iconic chief category management officer Mareile Osthus said the e-tailer was looking forward to adding the curve range to its product assortment.
“We’re thrilled to welcome Cotton On Curve to The Iconic family as we continue to create the best and most inspiring product assortment for all our customers.”
The collection features technical and fit elements including stretch and recovery fabric with each size considered for its shape.
Key products include jeggings which feature tailored waist bands, longer zips for an easier fit, and extra room in the thigh.
The graphic tees are cut to fit the bust, drawing in at the waist to enhance shape and slightly flair at the hips to follow the natural body silhouette.
The range is available exclusively online via Cotton On as well as The Iconic.