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In partnership with bushfire charity concert Fire Fight Australia, Cotton On has created a limited edition t-shirt to support national bushfire relief efforts. 

Cotton On brand director Bianca Ginns said that the t-shirt is just another way the business can support those who've been impacted. 

"We are incredibly excited to get involved and partner with Fire Fight Australia for what is going to be an amazing event in support of a truly great cause.

"All of us here at Cotton On have been totally devastated by the effects the bushfires have had across our country but have been proud to see how many of our customers and team members have rallied to support the communities and people who need it most.

Created in the wake of the devastation from the recent bushfires, the Cotton On Fire Fight t-shirt was created to commemorate the historic sold-out concert while simulatenously raising much-needed funds for impacted communities and services. 

100% of proceeds from the sale of the t-shirt will be donated to bushfire relief efforts. The proceeds from the Fire Fight ticket sales are also going towards bushfire relief and recovery.

"For us, supporting Fire Fight Australia is another way we’re rolling up our sleeves, getting around our mates and trying to make a difference to all of those who have been impacted by the fires," Ginns said. 

Fire Fight Australia organiser TEG CEO Geoff Jones said that the business was excited to have Cotton On's support. 

"We are very grateful to Cotton On for their generosity in producing these exclusive t-shirts for Fire Fight Australia.

"Buying a Fire Fight Australia tee lets fans show their support while helping those who have been affected by the ongoing national bushfire tragedy," he said. 

The tees retail for $39.99 online and come with free delivery. They are available to purchase in Australia, New Zealand, USA and Singapore as well as in selected Cotton On stores across Australia. 

Fire Fight will be hosted by comedian Celeste Barber who raised $51 million for The Trustee for NSW Rural Fire Service & Brigades Donations Fund.

The concert will take place at Sydney's ANZ stadium on February 16 and will be broadcast on Channel 7 and Foxtel.

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