Australian retail giant Cotton On has broken with tradition.
The retailer is selling product outside its own stores and e-commerce platform for the first time.
The move stems from its recent collaboration with bespoke furniture brand Mark Tuckey.
The collaborative range has been selling online and in 60 Cotton On stores across the globe since earlier this month.
The collection has been well received, with a number of pieces selling out in a matter of weeks.
In a new development for both brands, the entire collection will be stocked at Mark Tuckey Fitzroy for the next month.
For more on the range, head here.
To see Cotton On global e-commerce manager Col Kennedy speak at Ragtrader Live 2015, head here.