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Cotton On has launched a new denim game changer, 91:LTD.

The 18-piece denim capsule collection features the latest denim styles, available for a strictly limited time.

91:LTD includes skirts, dresses, jackets and jumpsuits with every garment featuring premium fabrications, custom washes and modern cuts and fits.

The garments are all finished with rose gold detailing.

Cotton On global fashion denim buyer Kim Nordeck said the brand is already known for its core 91-branded denim range.

She said it the time was right for the brand to elevate its fashion denim product offer.

“91:LTD embraces a luxe urban girl attitude which is anchored in the contemporary fits, quality fabrications and luxury rose gold hardware”, she said.

“The pieces are a clean and fresh everyday wear option for the 91:LTD girl who is confident, feminine and influential, with a keen sense of fashion and trend.”

The release of the capsule collection is a first for Cotton On and another step forward in the brand’s denim journey.

Since the first acid wash jackets were sold at the Geelong Beckley Markets in 1988, denim has been a part of Cotton On’s DNA.

The 91:LTD collection will be available online from July 28 at cottonon.com and from August 1 in selected Cotton On stores.

Prices range from $39.95 - $89.95.

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