Cotton On has launched its global '91 denim range in celebration of its 25th anniversary.
The line has launched online and in-stores across 17 countries offering mens and womens styles.
Inspired by its inception into the market in the 90s, the women's 'Deluxe Moto Jean' features the company's signature 7/8 skinny fit with mid-rise and is available in six colourways.
The mens offering includes the brand's 'Skinny Straight' style which includes a low rise, soft stretch denim in a variety of colours.
Cotton On Global general manager Felicity McGahan said the decision to launch a 90s style denim range is a nod to its roots.
“Since Cotton On started back in 1991, denim has been and continues to be a staple for us.
“Our denim story began with our founder Nigel Austin, selling acid wash jackets at a local Geelong market in Australia, before opening the first store in 1991.
“Fast forward 25 years and we’ve still kept the link to our heritage by carrying that denim attitude and passion with us in everything we do. Denim is such an important part of our customers’ lives - we know they live in it and love the durability, flexibility and versatility it offers.
“So for us, it was key to retain all of this while layering in the on-trend fashion details that keep it totally contemporary and relevant, all at an affordable price which makes it so accessible to our communities globally”.
Cotton On's '91 denim range is priced from $29.95-$59.95.