The Cotton On Group has done it again.
The parent company to brands such as Cotton On, Cotton On Body, Cotton On Kids, Supre and Typo, has expanded its empire yet again with the launch of a Cotton On Kids bedroom range.
Taking its cue from a raft of other fashion brands which have recently expanded into homewares and manchester, the Cotton On Kids bedroom range will roll into selected stores across Australia and New Zealand this month. The range will also be available for purchase online.
The collection of children's bed linen and room accessories includes a range of colourful sheet sets, reversible quilt covers, cushions, printed paper lanterns, removable chalk boards and other decorative home accessories.
The 100 per cent cotton bed linen capsule is available in a range of designs suitable for single, double and queen size beds, with prices starting at 19.95 for a single fitted sheet through to $69.95 for a queen doona cover.
Cotton On Kids design duo, Peta Baldacchino and Sarah Lawrence said the concept for the new range was born after they discovered they shared a common frustration for the lack of affordable, fun and stylish homewares available in the kids market.
“The aim was to steer away from traditional girl and boy bedding option to ensure the range was a combination of bright colours, fun patterns and most importantly a collection that kids and parents will both love” Lawrence said.
Cotton On Kids launched in 2005 and has since experienced rapid growth, with a current presence in 222 stores across 14 countries.