Cotton On Group has opened its doors to a Cotton On store in Brazil's Sao Paulo.
Located at Morumbi Shopping Centre the company recorded 'postive' sales results on its first day of trading, attracting thousands of customers.
Morumbi was the second of two stores to launch in the region in the same week following strong results since it launched in Brazil in 2014.
The store also marks a record for the group with new store openings hitting 153 during Christmas bringing its total store count to 1400.
Cotton On Group country manager Brazil believes that local customers are drawn to the brand's affordable offering.
“We pride ourselves on meeting the expectations of our Brazilian customers by delivering collections that resonate with different styles and tastes, while staying true to the Cotton On DNA, and offering these at an accessible price point.”
Cotton On Group chief financial officer Michael Hardwick said that the company has zoned in on the Brazilian market to cater to consumer demands.
“Since arriving in the country 18 months ago, our Brazilian team has grown to over 80 people across head office and retail functions who have been instrumental in what we have achieved so far.”
“As we look to expand our offering in the local market, our team members in Brazil will continue to act as our eyes and ears on the ground to ensure our stores and products are tailored to meet the specific needs of our Brazilian customers.”
Cotton On currently operates two stores in the region.