Colgate dresses: the new white?

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Australian designer Rebecca Vallance has partnered with Colgate Optic White to present a range of 'High Impact White' dresses at Mercedes-Benz Fashion Week Australia (MBFWA).

The three piece collection will celebrate the launch of Colgate's latest whitening toothpaste.

Colgate marketing manager Damian Facciolo said that aligning with the fashion industry is an ideal move for the brand.

“The Rebecca Vallance and Colgate Optic White brands are a great fit.

“Both brands are cutting-edge and are focused on helping people look and feel their best, and to stand out from the crowd no matter what the occasion.”

Vallance said that the collection will be geared towards the racing season.

“Rebecca Vallance is so excited to be working with Colgate Optic White to create these stunning 'Rebecca Vallance x Colgate Optic White' dresses.

“When designing my collections I always start by sourcing and developing beautiful fabrications, keeping in mind our customer and what is going to make her feel and look beautiful.

“I also have to think about the season and which particular time of year the collection is delivering into store.

“For this particular collection I have decided to focus on race wear, creating garments that embody both sophistication and fashion forward thinking.”

The collection will be stocked in David Jones, selected international boutiques and through Rebecca Vallance's online store.

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