Coles boosts Mix

Australian supermarket giant Coles has expanded its branded 'Mix' apparel range, in a bid to broaden its target market.

The in-store clothing line designed exclusively for Coles, has added two new members to the 'Mix' family: 'Mix Baby' and 'Mix Kids'.

The collections, officially launched yesterday, are due to drop into Coles stores nationally from mid-October.

Both collections have been designed and styled in New York, with product crafted from 100 per cent cotton and will be available in a variety of on-trend colours and styles.

Items featured in the ranges include: bodysuits, leggings, cargo pants, plain and printed tees and cardigans, in baby sizes 000 to two and kids sizes one to six. Prices on average are below $15.

The range will also be sold online via www.mixapparel.com.au.