• Coast London:  New to Myer.
    Coast London: New to Myer.

Myer has added international label Coast London to its portfolio, with the brand set to open its first concession boutique at the department store this week.

Coast London, founded in 1996, will debut at the Myer Melbourne flagship store today with a second concession store to follow at the Myer Sydney flagship later this year.

Coast London director of international business development Gail Anscomb said the move into Myer also cements Australia as a major focus for the brand going forward.

“We are delighted to be opening our first concession in Melbourne Myer. The Australian market is a major priority in our global expansion plans and we are therefore very excited about partnering with such a well known retailer,” she said.

“The new concept store will showcase the very best that coast has to offer as an occasion wear specialist with exceptional service.”

Coast London currently operates 47 stand-alone stores and 160 concessions in the UK and Ireland and 123 international stores.

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