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Online footwear destination Shoes of Prey has blitzed the competition.

The etailer took out four of 12 award categories in the StarTrack ORIAS, an annual awards event for the local etail sector.

Categories in its sweep included Most Innovative Online Retailer and Best Optimisation and Design.

Other winners in the fashion category included The Iconic, which scored top gong for Best Mobile Commerce Site/Application.

Michael Hill scored Best Multichannel Retailer, while Surfstitch took out Best Pureplay Online Retailer.

Temando, which services a number of major fashion retailers, scored the Industry Recognition award.

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