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Swiss-based luxury accessories company Chopard is out to prove little things pack a big punch.

Chopard has announced the opening of its new corner at Melbourne's Crown Casino.

The 24 square-meter corner is designed by French architect Thierry Despont.

Chopard co-president and artistic director Caroline Scheufele commissioned the design to have the look and feel of a jewel box.

The interior décor has defined areas for L.U.C timepieces for men, iconic ladies’ collections and the Solitaire collection.

The store features velvet and wooden panels, as well as glass casing and campaign imagery.

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