Pandora Jewelry has announced the launch of the brand's first pop-up store – the Pandora Gift Bar.
Popping up for one week only, the bar will be located at Westfield CBD Sydney from December 5 to 11.
A first for Pandora in Australia, the pop-up shop will offer customers a curated selection of gift sets.
Pandora ANZ marketing executive Glenda Wolman said this is a customer-focussed initiative.
"We wanted to differentiate the shopping experience with a curated offering to engage customers in a unique and personal way.
"We have over 1000 different pieces of jewellery and for many people it can be overwhelming to find that perfect gift."
The Pandora Gift Bar will use an interactive style matching app to assist customers in selecting gifts for others.
Customers can also bypass the app and select from the pop-up bar ‘menu’.
The Pandora Gift Bar will showcase ten jewellery gift sets featuring earrings, necklaces and bangles, crafted from sterling silver and 14ct gold, and hand-finished with cubic zirconia.
Tapping into the personalisation trend, the Pandora Gift Bar will also offer personalised gift wrapping.