Online retailer Catch has officially opened its first concept store at Chadstone – The Fashion Capital.

Catch has been trading online since it launched in 2006 with one product a day.

The retailer has now grown to more 8,000 orders a day from over 1.1 million active customers, products ranging from homewares and groceries to designer fashion.

Catch Group CEO Nati Harpaz said the store would offer customers a new kind of shopping experience.

“As well as allowing customers to shop the traditional way, we will introduce an innovative way people can shop on their own device in-store. It’s instant click and collect - this is a real insight into the future of retail,” Mr Harpaz said.

Catch is located on the lower ground floor near Adidas Originals.

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