A series of pop-up stores and appearances will mark the launch of a new celebrity fashion line in Australia.
Musical star and X Factor judge Redfoo will launch his fashion line La Freak with a number of activations across Sydney this month.
To mark the official launch, consumers will get the chance to meet Redfoo at Westfield Sydney on Thursday 11 September.
Redfoo will meet and sign photos for the first 100 shoppers in-line that make a La Freak purchase from the pop up store in Westfield Sydney which will be open from 8 September.
This will be followed by a store performance at Westfield Parramatta on September 20.
La Freak is Redfoo’s trademark clothing line and will be available for a limited time.
The range will include tees, tank tops, pants and signature glasses.