This winning campaign saw a 4.4 per cent increase in apparel sales.
Westpoint's Fashion Ink campaign has been named as the best shopping centre campaign of the year.
The Shopping Centre Council of Australia (SCCA) staged its 2014 Marketing Awards at Sydney's Ivy Ballroom last night.
Westpoint, situated in the western Sydney suburb of Blacktown, beat out runner up Melbourne Central's Rooftop Tennis Court initiative.
The Fashion Ink campaign launched in March 2014 and saw a 4.4 per cent increase in apparel sales.
The campaign appointed ambassadors such as Reece Mastin, Stan Walker and Ruby Rose to promote its fashion offer and launch a concurrent concert series.
View the full list of winners here.