Campaign of the week

Premium shirt and suit brand Herringbone has launched a fresh campaign to showcase its spring/summer 2012 collection.

The campaign, which aims to reflect the season’s key trend of item dressing, features a range of product in seasonal pastels and pop colours such as bright citrus lemon, tangerine and cobalt blue.

Inspired by Herringbone’s birthplace, Sydney, the spring/summer 2012 collection's looks centre on themes spanning 'City Business', 'Weekend Luxury', 'an Elegant Affair' and 'Ocean Living' attire.

Menswear features shades of blue in cerulean, cobalt and sky, reflected in the well-tailored shorts, relaxed and deconstructed item jackets and chinos and comfortable Loafers.

The range also sees the introduction of a new 'Extra-Slim Fit Shirt'.

Womenswear dresses, including the classic shirtdress, are represented in key colours of tangerine and reds, pared back against softer lemons and pastels.

Pieces also include, the classic shirtdress, in navy dots and stripes and a variety of silk blouses and wrap dresses in cobalt blue or soft lemon pastel.

The Herringbone spring/summer 2012 collection is available through its 10 stand-alone boutiques nationally, and through selected David Jones locations.

To view more images from Herringbone's spring/summer 2012 collection campaign, head to ragtrader.com.au's Facebook page.

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