Calvin Klein Jeans has officially dropped its limited edition #mycalvins denim series in Australia.
The collection was launched in Sydney last Friday with an in-store appearance from local models Zac and Jordan Stenmark.
The line aims to offer a modern take on the 'Calvin' logo and will feature Calvin Klein jeans, branded t-shirts and sweatshirts.
Both men and women will be able to purchase t-shirts, jeans, denim shorts and jackets, sweatpants, as well as unisex backpacks and hats in baby blue, washed black and white rinses.
Calvin Klein Jeans' global creative director Kevin Carrigan said that the series pays homage to social media following the success of the brand's digital campaign #mycalvins.
The hashtag has reportedly enlisted hundreds of influencers from around 25 countries, reaching an estimated 400 million global fans and generating approximately 13 million global interactions on various social media platforms.
Australian consumers will be able to shop the limited edition series from selected General Pants Co., Myer and David Jones stores across the country.
Calvin Klein standalone stores in Melbourne's Crown Casino and Sydney's World Square will also stock the collection, as well as online at The Iconic.