Australian model, influencer and mummy-blogger, Michelle Alan, is the face of Bras N Things' new Mother's Day campaign, which also features Alan's daughter Harper.
The campaign features the new range of sleepwear for not only Mother's Day, but the cooler months ahead. Florals and flamingos feature throughout the range, while the materials range from satin to fleece.
Bras N Things' national marketing manager, Natalie Chalmers, said that the Mother's Day campaign ties into the brand's celebration of strong women.
"At Bras N Things we always celebrate strong, empowered women, so Mother’s Day is a special campaign for us. It’s a great time to honour the female role models who inspire and support you – whether that’s your mother, aunt, grandmother, close friends or a mentor.
"Shooting this campaign with Michelle and her young daughter Harper, who have a beautiful connection, helped us to capture the essence of Mother’s Day.
"The campaign was built around spoiling mum, or your role model, with whatever her heart desires this Mother’s Day, whether it be bubble baths, breakfast in bed or the simple joy that comes from the warmth of a hug.
"Little Harper was a dream to work with and took a particular liking to the flamingo slippers – just like most of the women on set," she said.
The range is available now at both the Bras N Things retail stores and online.