Bras N Things has revealed its new focus on the 'everyday woman' with its latest campaign for its Body Bliss Luxe collection.

The Body Bliss collection has been the best-selling range across the retailer's offerings with over 580,000 bras sold since its launch in 2016.

Bras N Things national marketing manager Natalie Chalmers said the campaign was designed to celebrate diversity amongst its customers.

“Body Bliss by Bras N Things is one of our most popular and diverse collections and this campaign is all about celebrating the huge range of styles that are perfect for every woman to wear every day.

“We feel so privileged to have this dynamic group of women – who run businesses, are creative, are handy with a drill bit and are models, mothers and sisters – help us launch the new Luxe range.”

The campaign features five models who have been previously involved with the business in various capacities including Elle Ferguson, who had previously been a retail assistant for the brand and Elyse Knowles who returned for her fifth campaign shoot with the brand.

The collection is available now in stores across Australia, New Zealand and South Africa and online globally.

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