Australian influencer, actor, comedian and author Celeste Barber has added lingerie designer to her resume, after teaming up with Bras N Things to release a collaboration collection.
The new collection has launched today and features a range of fun, sexy and comfortable bras, underwear and apparel.
Committed to offering an extended size range – and in line with Barber's ethos – the range is available in a variety of sizes up to a size 20, while bras range up to an F cup.
Bras N Things head of marketing Natalie Chalmers said the collaboration forms part of the brand's transformation and aligns with its 'I Am Many Things' positioning.
"Celeste Barber is the ultimate confidence warrior who doesn’t take herself too seriously and, like all of us, has many sides to her.
"Bras N Things has been undergoing a brand evolution for the past two years and a central part of that is how we support women to confidently be themselves as we build our global community of confidence warriors.
"Celeste celebrates being a woman and shows us that we can embrace the things we’ve been taught to hide, inside and out," she said.
The collection features three design stories – The Drama range, The Big Love Lingerie range and the Big Love sleep range – all inspired by moments in Barber's life.
"Working with Celeste Barber to design this range was so much fun," Bras N Things head of product Jessica Lauppe-Guy added.
"We wanted to make sure Celeste was an integral part of the design process and that her ideas were incorporated into the collection and that her voice was heard in each and every product design.
"That is exactly what we have achieved together and it’s resulted in a really special collaboration," she said.
Highlight pieces from the collection include a silky, floral-print robe, a bodysuit, an off-the-shoulder sleep tee and a midi slip dress.
Barber said she was thrilled to design the range in partnership with Bras N Things.
"I absolutely loved working so closely with the Bras N Things team on this collaboration.
"On day one I came in totally pumped with ideas and a big bag of my favourite undies and bras – some of which I had bought from Bras N Things because I love this brand.
"I wanted to make sure each design was something that I would wear every day.
"I chose the colours and made sure every piece was designed to make me look hot – and it worked!
"We all want comfy, sexy and fun knickers and bras, and that’s what we created together. We nailed it guys!
"The only problem with that is now I can’t choose a favourite piece," she said.
Barber has already posted the range to her 8.5 million followers on Instagram, generating positive feedback from her followers.
Chalmers added that the campaign with Barber speaks to the new positioning and offering the brand is presenting to customers.
"Bras N Things are looking at what consumers are craving and how we can meet those needs, whether that be through driving our size expansion or offering product that allows our customers to be relaxed, raw, brave, strong and ‘totally feeling themselves’ as Celeste puts it.
"We want consumers to come back and see how we’ve evolved, to discover the fit proposition and service we have to offer, just like Celeste did when she saw an image she loved, came in-store and fell back in love with the product and the brand.
"That’s why this collaboration has come together so beautifully.
"We are so excited to be launching this collaboration with Celeste, we know women everywhere will see themselves in this campaign because it speaks to us all and the many things that we all are.
"Not to mention all the laughs that come with the campaign videos," she said.