Bras N Things has launched a new flagship store in Parramatta, representing the first time in more than five years that the brand has had a store in the Parramatta Westfield centre.
As part of its announcement, the brand stated that it wanted to make its presence known with the flagship store and reiterated its commitment to physical stores as part of the brand's future.
“This is the first time in more than five years that Bras N Things has had a store in the Parramatta Westfield, this is one of our company's flagship stores and we are making our presence known.
“Although online is a very strong part of Bras N Things' business, physical stores are still very important for Bras N Things and are key to the brand's ongoing success.”
The brand hosted a launch event for the new store on June 7 which included an appearance by model and brand ambassador Samantha Harris and a number of events and giveaways for customers.
The new flagship store will join a retail network of over 170 stores across Australia, New Zealand and South Africa as well as a growing online channel.