Intimates retailer Bras N Things has busted company sales records following the launch of its Body Bliss collection.
During its three week launch phase, over $1 million of stock was purchased by around 30,000 customers.
Bras N Things CEO George Wahby confirmed that the campaign has been its most successful to date.
“From a product, sales and customer feedback perspective the Body Bliss by Bras N Things launch has unquestionably been one of the most successful in our 29 year history.
"The collection itself has proven to be a game - changer in terms of comfort, support and functionality, driven by a tailored launch strategy with a digital focus."
Bras N Things also enlisted a range of influencers including Samantha Harris, Tahnee Atkinson and Natalie Roser to boost the campaign on their social media accounts.
“We received overwhelming feedback from the Bras N Things retail team nationally about how many women came into their local store showing social media posts of the Body Bliss collection and wanting to try it for themselves.
"It’s amazing to have this direct touch point with the consumer and to be able to connect with them in the farthest corners of the country via social media."
The Body Bliss collection features a range everyday bras in four silhouettes crafted from soft micro sueded fabrics and micro textured wire channelling.