Bonds has launched a new rewards program for first-time parents, ‘Baby Cover’.
Customers who register for the program receive various member discounts throughout the year, free shipping, birthday gifts, VIP access to new product collaborations and a free baby product with their first online purchase.
Bonds Marketing Manager Megan Voss said the program aligns with the brand's baby proposition.
"Dressing babies for over 60 years, Bonds is excited to be there for first-time parents in a completely new way, helping them navigate their way through the unexpected journey and joys of being parents."
The campaign for 'Baby Cover' is spearheaded by comedian and first-time mum Anne Edmonds.